In a recent survey of Boston consulting Survey associated to women shopping, some astonishing facts have been identified. These facts reflect increasing contribution of women in an economy. According to the survey, amongst the total spending of 18.4 trillion on consumer items; sixty-five percent is under control of women. These amounts to 12 trillion, which is aprrox 10 times of the country’s economy. In the next five years it is expected to reach significant level which will result into more spending.
Currently women are spending lavishly on diamonds, jewels, and laptop and on foreign trips. Skin care is another segment where women are spending. Visit any branded showroom, restaurants you will find women over there.
Working women have diverse approach of spending, even companies are coming up with innovative products for this segment of women, ready to eat food, taxi service, hotels having special floor for women guests, insurance policies, some banks have plans like Miss confident keeping in mind working women, low interest rates, zero balance facility, loans to women for buying gold and jewelry at very low rate.
Rising female economy is outcome of more number of working women. In America women are ahead of men. The difference between male and female salary has reduced to a great extent.
