Mahindra-Rise is a new theme and marketing campaign for Mahindra. What is it? It could be CSR or A program for the growth of customers, An initiative to grow Globally or to match with the growing aspirations of the Youth of the country.
One thing is for sure, all marketing campaigns communicate brand promise and here Mahindra promised its customers a product that is loved by all, Mahindra-XUV500. This Campaign marked by the launch of very dashing XUV and one of the cheapest in its segment is an indication of an aggression of the company.
Inspired by the mighty cheetah in terms of designing, Mahindra XUV 500 is in a huge demand. The first phase of booking was closed and waiting time has gone as high as 8 months in some cities. Now, happy times have come again for the customers who don't want to miss all inclusive higest version of XUV priced at 13.5 Lacs INR, The company has opened booking for 10 days and in case number of bookings exceed 7,200 then with the help of draw lucky customers will be chosen. What a better strategy to attract customers, simple case of demand and supply. Though Company sources have confirmed that this limited supply is because of MHAWK engines, which is used in Scorpio also. People can definitely compare this situation with that of iphone releases worldwide.
The company is trying its best to dominate the market not only with aggressive pricing but also with digital campaigns. Mahindra became one of the first companies in India to use Augmented reality to showcase its product. 3d virtual Cheetah was hit among the visitors and marketers in the current Auto Expo, India's largest Auto Expo show,
Time has come for Indigenous brands like Tata and Mahindra to take multinational companies head on with the better product, better pricing and with the best marketing campaigns.
That's the Rise of the company and the society
One thing is for sure, all marketing campaigns communicate brand promise and here Mahindra promised its customers a product that is loved by all, Mahindra-XUV500. This Campaign marked by the launch of very dashing XUV and one of the cheapest in its segment is an indication of an aggression of the company.Inspired by the mighty cheetah in terms of designing, Mahindra XUV 500 is in a huge demand. The first phase of booking was closed and waiting time has gone as high as 8 months in some cities. Now, happy times have come again for the customers who don't want to miss all inclusive higest version of XUV priced at 13.5 Lacs INR, The company has opened booking for 10 days and in case number of bookings exceed 7,200 then with the help of draw lucky customers will be chosen. What a better strategy to attract customers, simple case of demand and supply. Though Company sources have confirmed that this limited supply is because of MHAWK engines, which is used in Scorpio also. People can definitely compare this situation with that of iphone releases worldwide.
The company is trying its best to dominate the market not only with aggressive pricing but also with digital campaigns. Mahindra became one of the first companies in India to use Augmented reality to showcase its product. 3d virtual Cheetah was hit among the visitors and marketers in the current Auto Expo, India's largest Auto Expo show,
Time has come for Indigenous brands like Tata and Mahindra to take multinational companies head on with the better product, better pricing and with the best marketing campaigns.
That's the Rise of the company and the society
