Pizza Hut Strategy

Once captain Gopinath mocked at airlines strategy to inflate air prices and earn 800 crore rupees @ 80% occupancy rate. He alternatively suggested to decrease the prices and earn 900 crore rupees @ 100 % occupancy rate. Obviously this strategy has its pros and cons.

To cater to 100 % occupancy, there would be direct impact on operations and there by increases the cost. But we can on the other hand apply economics of scale and achieve operational efficiency.

Similar strategy is used by pizza hut, now a days. 3 course meal @ Rs 99 during weekdays. This is awesome way of using unutilized space during the weekdays.

Pizza hut, being positioned as a place for any event normally remains vacant during weekdays. Through ATL(above the line) promotion, company has tried to push its brand and its usage when the company wants them to use.



Most of these strategies are normally used by airlines, hotels and theme parks.
Hope, pizza hut achieve 100 % occupancy soon,

"Get More from us"- Anchor

Anchor,  India’s leading  manufacturer of electrical materials like switches and wires, is running a huge branding exercise, largely visible in Mumbai. The major punch line is “Get More from us”, we are now Anchor by Panasoic.

This campaign is certainly a high visibility and high impact exercise in Mumbai, if someone visits the city, chances are very less that he misses this campaign. As Primetime outdoor agency, which is a OOH agency of this campaign has put in all efforts to place this ad at every possible visible area.

Surprisingly this campaign is launched in more than 100 towns and cities and announcing company’s association with the parent brand i.e. Panasonic but somehow as compared to Delhi, Mumbai seems to be major spending area of the company as Anchor ‘s headquarters in Mumbai. The major objective of campaign is to show that the brand is associated with more products than only Switches .

The company has very smartly used outdoor media to promote various products at the same time saving the cost of print or TV. Using outdoor media, they can certainly launch various message statements and target the large audience at the same time.

Primetime Outdoor used a wide media mix including hoardings, unipoles, bus back panels, bus shelters, station branding, gantries, Meru Cab branding, utilities, 

Metro station branding, wall wraps, LED screen, in train branding, kiosks series, and many more to give the brand a lavish spread.