India Post

Department of Posts functioning under the brand name, INDIA POST is a government operated postal system in India. The Indian Postal service is the largest network in the world with more than 1,55,000 post offices and 5,00,000 post boxes. The next country with the highest number of post offices is China with around 57,000 post offices. (Source: Wikipedia)

 

India post is the lifeline of millions of people in India. The first post was established by East India Company in 1766. The tradition way of delivering messages are still carried out in more or less same manner. That is why the brand India Post is losing out to its more aggressive competitors like Courier services and e-mail. 

 

Internet and e-mail are the major sources that have eaten up the market share of India post. 

 

So now the time has come to revamp the image of India post and among various initiatives of India Post is to tie a strategic relationship with Redbus.in (www.redbus.in) . Under this alliance customers can book his/her bus tickets in any of the select 160 post offices in Karnataka. This is one of its kind of alliances India Post has ever made.

 

With changing times, after the boom of technology and internet. India post has launched various new businesses to keep a pace with ever changing competitive market like the introduction of e-Post, e-Payment, Instant Money Order, Western Union Money Transfer, Track and Trace of Speed Post Articles, Online registration of Public grievances, e-IOD, Acceptance of application under RTI on behalf of the Central Govt.

So now Indian Government has decided to restructure the image of India Post with the consultation of Mckinsey. India post has hired the services of the Media company O&M to launch a new brand. 

The background color of old logo is retained to signify passion. Wings of yellow color in new logo signifies hope and joy.

The question arises why there is a need to rebuild the image of India post. The answer lies that despite being the largest post network in the world. India post is making losses of worth 1300 crore every year. 

Now there is a need to leverage upon the core strength of India Post and i.e. network. Indian postmen reaches to even to the remote areas where big corporations have not reached.

So the future opportunities for India post is like to form an alliance with corporations like banks, Insurance companies to sell their policies etc. Though this seems bit out of the box but companies who are looking to expand to rural areas might leverage upon the network of India Post. 

The other opportunity is to open railway counters in select post offices in small towns and cities so that to have second income. 

Let’s hope that with new branding strategy and leveraging upon its strength, India post starts making profits in near future.