20-20 Marketing

IPL(Indian Premier League) Season-2 is again back and running successfully in SA. Marketers wait for this season to make their brands more visible.

Every other brand whether LG, the electronics Goods brand, which is using this time to showcase number of products.

Even Radio FMs are using this time to grab in lot of attention by offering tickets to South Africa or by holding an official interviews with players.

Some where Cola Brands are using celebrities to make their brands more visible.

These are all usual stuff and even more than expected.

Something unusual happened in one of the stores of Big Bazar in Surat, where 20-20 offer was running for few hours. Offer was like that with every 20 items, a customer buys, she gets free 20 items from selected list of items. Though the list of items are not so expensive. Things like Sugar, Match Box, Towels etc.
Well With such small gifts or freebies, hardly there was any increase in the sales. More over It again goes with the perception of the Big Bazar, that it offers low quality products. Even to counter this they are offering various communications on TV and FM i.e. they buy stuffs like mixer grinder, trousers in quantities that is why they sell it at cheaper rates. In fact a good way to improve their brand equity.

Coming back to the topic of 20-20, in one of the restaurants of South-Delhi, Menu of the day included 20-20 paneer in which there were 20 pieces of paneer garnished with gravy. So it is just not usual advertising spenders who are exploiting the opportunity of IPL but also small hospitality players like Hotels etc.

Lets see what comes next from marketing world for the next thrilling days of IPL.