Cadbury has come with new TV commercial targeting the office goers. The Cadbury has maintained its tagline “KUCH MEETHA HO JAYE”. This advertisement is perfect example of occasion-based marketing. Customers can very well relate with this advertisement and since Cadbury chocolates are considered as Sweets so it gives them the reason to celebrate their salary day.
This ad clearly targets a middle class man who eagerly waits for his salary to come and spends next 10 days spending his salary with him family and friends. So Cadbury has just positioned itself in between that joyous moment of every person.
The background song was taken from the actual song AAJ PEHLI TAAREKH HAI from Kishore Kumar’s movie PEHLI TAREEKH. Team at Ogilvy has conceptualized this commercial while Ehsaan and Loy have composed the music.
The ad can be viewed at the following address
http://www.afaqs.com/perl/advertising/creative_showcase/index.html?id=13163&media=TV#
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