Airtel has added new face to its advertising campaign. Sharman Joshi –he is new brand ambassador of Airtel. He is portraying his college guy image in Airtel advertisement.
When Airtel signed Sharman, his immense popularity that he got after the roaring success of 3 Idiots was cited as the main reason and also the youthful and bubbly image that he has and which Airtel also wants to stretch to its young TG. He is doing series of ads for Airtel. The series so far has 5 ads. - Roaming, Night calling, Mobile internet, SMS and STD services
Advertising agencies and corporate world did a lot of research before zeroing in to the face. They needed someone who is popular amongst their target audience, that’s why company selected Sharman who can easily connect with their audience.
Is it a right move for a brand like Airtel or not?
When Airtel signed Sharman, his immense popularity that he got after the roaring success of 3 Idiots was cited as the main reason and also the youthful and bubbly image that he has and which Airtel also wants to stretch to its young TG. He is doing series of ads for Airtel. The series so far has 5 ads. - Roaming, Night calling, Mobile internet, SMS and STD services
Advertising agencies and corporate world did a lot of research before zeroing in to the face. They needed someone who is popular amongst their target audience, that’s why company selected Sharman who can easily connect with their audience.
Is it a right move for a brand like Airtel or not?
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