Big Bazaar has launched new promotion offer “Trial Offer”, obviously this is not the name which they are promoting. But the offer says that if customer tries one apparel, the customer is entitled to get 100 rupees voucher, which she can redeem at fashion bazaar.
In some store of Big bazaar, as many as 300 trial coupons were distributed and around 50 are redeemed. This shows how impulsive is Indian consumer, any offer which hits on the floor is bound to be popular.
On the other hand company says that the objective of this offer is not sales but the better relationship between customer and floor staff, better engagement and better revenues indirectly.
The management wants its employees to spend time with its customers and know them better. This is a part of customer service but it seems that it will in one way impact directly sales as chances of trying one T-shirt, Shirt as many times by just going out and in will entitle you those many vouchers for free. This does not ensure the overall objective of the campaign and it defeats the purpose of relationship management.
On the other hand this campaign will run for more than two months and in all fashion outlets across the country. Try a cloth and get money. Companies are trying different ways to lure the customer and this new way of paying him without even purchasing is all together a new tactic.
This campaign is just one day old and started on April Fool’s day and only time will testify its success.
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