Lets start a new series on this blog- "Ad- Bioscope". Lets create a platform to discuss Indian advertisements. The delivery of advertisement could be anything TV, Print, OOH, Digital etc.
I have created a small principle to evaluate ads, "60-IAPMID"
where in IAPMID stands for the following
First Impression (Does this ad bring smiles on your face?)
Right Audience (Do you identify with this Ad?)
Service Promise (Do you know what will this service/ product deliver?)
Message (Do you get the message?)
Impact (Do you still remember the ad ?)
Differentiation (Do you find all the ads similar (in a competition)?)
This principle involves around "You"- that is a customer. The best ad/ commercial is the one, which scores 60 on "60-IAPMID" rule.
I have created a small principle to evaluate ads, "60-IAPMID"
where in IAPMID stands for the following
First Impression (Does this ad bring smiles on your face?)
Right Audience (Do you identify with this Ad?)
Service Promise (Do you know what will this service/ product deliver?)
Message (Do you get the message?)
Impact (Do you still remember the ad ?)
Differentiation (Do you find all the ads similar (in a competition)?)
This principle involves around "You"- that is a customer. The best ad/ commercial is the one, which scores 60 on "60-IAPMID" rule.
