Aggressive Kingfisher!

Last year Jet Airways introduced the Hoarding commercials saying that “We are changed”. Kingfisher put up a hoarding just above that saying that “We have changed them”. That was one of the most audacious and talked about communications.

This year Kingfisher is back and with more straight and direct attack on low cost carrier. Indigo.

There are three different set of outdoor hoardings that Kingfisher has put up in the different parts of the city directly targeting the Indigo, one of the no-frills airlines in India.

All the three hoardings are using comparative advertising where in on the left side, words or phrases are used to attack Indigo exactly in the same color and font as used by Indigo advertisements. On the right hand side, the reason to chose Kingfisher airlines is given on the deep red background.

Following are the pictures of hoardings.

In the current fad of direct advertisements, other low-carriers might feel that now next is their turn or it could be so that Kingfisher is bleeding that is why it does not want to leave any segment un attended.