ZooZoos

Must be astonished by the title of the post!!!! This is what is the most lovable and laughable character now a days in the news. Vodafone has introduced new character during the IPL to launch its VAS services. Every time you see the new commercial of Vodafone, surely you will laugh to the fullest. The brain behind the concept is O&M, one of the most renowned creative agencies.

ZooZoos has no technical or logical meaning; it is just the name to create word of mouth publicity. Vodafone plans to launch 30 different commercials to introduce 30 value added services like phone book backup, IPL on commentary, Map on phone etc.
Till date the company has introduced thirteen commercials. It has really created a ripple effect among the viewers.

To the surprise of many, Vodafone has not used digital imagery, neither it used some animated cartoons. Under the Egg shaped heads and white bodies, there are actual human beings, which is great.
All the advertisements are shot in such a short span of time with so much brand recall value. So many advertisements with so many communications can be a problem for the company. In the end chances are very high, that people might end up remembering only ZOOZOOS and not the value added services. But what ever, once again, the telecom giant has proved that it is just not Hutch Dog which is helping them in brand recall, they can do wonders with any character.