Ritu Wears

Ritu wears is a well known Retail brand present in North India. In 1965 Ritu Wears entered the Indian fashion Industry with a 200sq.ft children’s wear store owned by the enterprising Mrs J.D Sahni. It started offering fashion and lifestyle to consumer since its inception.

Ritu Wear has emerged as one of the favorite brands. It success can be measured by its popularity amongst consumer. From single outlet of 200 sq.ft, now Ritu wears has 10 stores which are present in Delhi NCR Region and parts of Punjab. By opening new stores Ritu Wears is reaching close to customers who were far away from the store.

Ritu wears is a customer centric company. Every decision of the company revolves around customer insight. From opening of new stores to expanding their range for clothes. It’s a brand for passionate. Ritu Wears has always believed that without passion there cannot be fashion.

Be it is any festival, or any occasion, Ritu Wears is always there for its customers with collection for that offers. Ritu Wears specialty lies in being a fashion store for the entire family. Ritu Wears want when customer think of family, fun or fashion, they should think of them. The reason why RW is a complete family store is that not only cater exquisite fashion products to the tastes and preferences of every age group but also provide lots of shopping extravaganza and fun for the entire family

Ritu wears has achieved so much popularity amongst its customers due to the efforts being put by lot of people at its back end operation team. Director of company Mr Sahni and their entire family pays lot of personal attention to every feedback from customer and they themselves do product testing before it reaches to final customers. This helps in minimizing customer complaints. Distribution chain of Retail house follows proper coordination from head office and store level which ensures that product reaches customers on time.

Demand and supply gap is reducing to minimal by the constant efforts of the management team. The team follows the strategy of 3 B’s i.e Belief-----Behaviour --------Business.

For eg; if you believe that you want to give best service to your customer then it will be reflected in your behavior (actions) and which result into good business for the organization.

For this organization structure is framed in such a way that there is proper communication and coordination within all levels where best solution/variety can be given to customer.

Once customers are in store him / she finds something for everyone. Visual Merchandising of stores is taken care by management to provide pleasant atmosphere for shopping. Signages and Branding make accessibility easy for customer.

Marketing team of store is very strong, they come up with innovative ideas every time to attract customers to store. Sometimes with footwear Carnival, sometime it’s with Mother’s Day special offers etc.

Ritu Wears is amongst the few fashion houses in India that has successfully initiated and redefined not just sense of dressing with its brand new collections but also the shopping experience itself along with establishing new avenues. The products in its portfolio include apparels for men and women in segments including formalwear, casual wear, ethnic wear, party wear; kids wear, accessories, footwear and a wide range of national and international brands in lifestyle category