Aggressive Kingfisher!

Last year Jet Airways introduced the Hoarding commercials saying that “We are changed”. Kingfisher put up a hoarding just above that saying that “We have changed them”. That was one of the most audacious and talked about communications.

This year Kingfisher is back and with more straight and direct attack on low cost carrier. Indigo.

There are three different set of outdoor hoardings that Kingfisher has put up in the different parts of the city directly targeting the Indigo, one of the no-frills airlines in India.

All the three hoardings are using comparative advertising where in on the left side, words or phrases are used to attack Indigo exactly in the same color and font as used by Indigo advertisements. On the right hand side, the reason to chose Kingfisher airlines is given on the deep red background.

Following are the pictures of hoardings.

In the current fad of direct advertisements, other low-carriers might feel that now next is their turn or it could be so that Kingfisher is bleeding that is why it does not want to leave any segment un attended.

ZooZoos

Must be astonished by the title of the post!!!! This is what is the most lovable and laughable character now a days in the news. Vodafone has introduced new character during the IPL to launch its VAS services. Every time you see the new commercial of Vodafone, surely you will laugh to the fullest. The brain behind the concept is O&M, one of the most renowned creative agencies.

ZooZoos has no technical or logical meaning; it is just the name to create word of mouth publicity. Vodafone plans to launch 30 different commercials to introduce 30 value added services like phone book backup, IPL on commentary, Map on phone etc.
Till date the company has introduced thirteen commercials. It has really created a ripple effect among the viewers.

To the surprise of many, Vodafone has not used digital imagery, neither it used some animated cartoons. Under the Egg shaped heads and white bodies, there are actual human beings, which is great.
All the advertisements are shot in such a short span of time with so much brand recall value. So many advertisements with so many communications can be a problem for the company. In the end chances are very high, that people might end up remembering only ZOOZOOS and not the value added services. But what ever, once again, the telecom giant has proved that it is just not Hutch Dog which is helping them in brand recall, they can do wonders with any character.