New logo of Star Plus

Star Plus unveiled its new logo, the Ruby Star, along with programming that reflects Rishta Wahi, Soch Nayi’ – a fresh perspective on life and relationships.

“The new logo is a ruby star which is feminine, strong, and full of energy and life. The white swoosh, lit from within and represents inner strength and quest for fulfillment,”

The nayi soch captures the evolving nature of relationships and is manifested in the shows currently on air. All content will continue to reinforce the nayi soch, a new perspective on life and relationships. Uday Shankar, CEO, Star India Pvt Ltd, said,

“Nayi soch is basically fresh perspectives, which will now reflect in everything the channel will do, from the point of creating content to creating brand solutions for advertisers, to adding value to our distributors, stakeholders and employees.”


In an attempt to experiment with its viewing pattern, the channel will launch its big ticket show Master Chef India hosted by Akshay Kumar.
“No cookery show has occupied a prime time slot on Indian television till date and this can be looked at as a bold experiment from our end. We are launching it as a driver show of the channel”, added the CEO, STAR Plus.

Along with Master Chef India, the channel will also launch a fiction produced by Rajan Shahi’s Director’s Kut titled as Chaand Chhupa Baadal Mein.

Uday on the occasion of a new beginning said, “Rarely something is created which has such spectacular reach and an all-round effect on almost everything in the society. STAR Plus decided to go Hindi 10 years ago and became an iconic and successful channel.”

New face of Airtel

Airtel has added new face to its advertising campaign. Sharman Joshi –he is new brand ambassador of Airtel. He is portraying his college guy image in Airtel advertisement.

When Airtel signed Sharman, his immense popularity that he got after the roaring success of 3 Idiots was cited as the main reason and also the youthful and bubbly image that he has and which Airtel also wants to stretch to its young TG. He is doing series of ads for Airtel. The series so far has 5 ads. - Roaming, Night calling, Mobile internet, SMS and STD services

Advertising agencies and corporate world did a lot of research before zeroing in to the face. They needed someone who is popular amongst their target audience, that’s why company selected Sharman who can easily connect with their audience.

Is it a right move for a brand like Airtel or not?

Pizza Hut Strategy

Once captain Gopinath mocked at airlines strategy to inflate air prices and earn 800 crore rupees @ 80% occupancy rate. He alternatively suggested to decrease the prices and earn 900 crore rupees @ 100 % occupancy rate. Obviously this strategy has its pros and cons.

To cater to 100 % occupancy, there would be direct impact on operations and there by increases the cost. But we can on the other hand apply economics of scale and achieve operational efficiency.

Similar strategy is used by pizza hut, now a days. 3 course meal @ Rs 99 during weekdays. This is awesome way of using unutilized space during the weekdays.

Pizza hut, being positioned as a place for any event normally remains vacant during weekdays. Through ATL(above the line) promotion, company has tried to push its brand and its usage when the company wants them to use.



Most of these strategies are normally used by airlines, hotels and theme parks.
Hope, pizza hut achieve 100 % occupancy soon,