Star Plus unveiled its new logo, the Ruby Star, along with programming that reflects Rishta Wahi, Soch Nayi’ – a fresh perspective on life and relationships.
“The new logo is a ruby star which is feminine, strong, and full of energy and life. The white swoosh, lit from within and represents inner strength and quest for fulfillment,”
The nayi soch captures the evolving nature of relationships and is manifested in the shows currently on air. All content will continue to reinforce the nayi soch, a new perspective on life and relationships. Uday Shankar, CEO, Star India Pvt Ltd, said,
“Nayi soch is basically fresh perspectives, which will now reflect in everything the channel will do, from the point of creating content to creating brand solutions for advertisers, to adding value to our distributors, stakeholders and employees.”
In an attempt to experiment with its viewing pattern, the channel will launch its big ticket show Master Chef India hosted by Akshay Kumar.
“No cookery show has occupied a prime time slot on Indian television till date and this can be looked at as a bold experiment from our end. We are launching it as a driver show of the channel”, added the CEO, STAR Plus.
Along with Master Chef India, the channel will also launch a fiction produced by Rajan Shahi’s Director’s Kut titled as Chaand Chhupa Baadal Mein.
Uday on the occasion of a new beginning said, “Rarely something is created which has such spectacular reach and an all-round effect on almost everything in the society. STAR Plus decided to go Hindi 10 years ago and became an iconic and successful channel.”
“The new logo is a ruby star which is feminine, strong, and full of energy and life. The white swoosh, lit from within and represents inner strength and quest for fulfillment,”
The nayi soch captures the evolving nature of relationships and is manifested in the shows currently on air. All content will continue to reinforce the nayi soch, a new perspective on life and relationships. Uday Shankar, CEO, Star India Pvt Ltd, said,
“Nayi soch is basically fresh perspectives, which will now reflect in everything the channel will do, from the point of creating content to creating brand solutions for advertisers, to adding value to our distributors, stakeholders and employees.”
In an attempt to experiment with its viewing pattern, the channel will launch its big ticket show Master Chef India hosted by Akshay Kumar.
“No cookery show has occupied a prime time slot on Indian television till date and this can be looked at as a bold experiment from our end. We are launching it as a driver show of the channel”, added the CEO, STAR Plus.
Along with Master Chef India, the channel will also launch a fiction produced by Rajan Shahi’s Director’s Kut titled as Chaand Chhupa Baadal Mein.
Uday on the occasion of a new beginning said, “Rarely something is created which has such spectacular reach and an all-round effect on almost everything in the society. STAR Plus decided to go Hindi 10 years ago and became an iconic and successful channel.”
2 comments:
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