New logo of Star Plus

Star Plus unveiled its new logo, the Ruby Star, along with programming that reflects Rishta Wahi, Soch Nayi’ – a fresh perspective on life and relationships.

“The new logo is a ruby star which is feminine, strong, and full of energy and life. The white swoosh, lit from within and represents inner strength and quest for fulfillment,”

The nayi soch captures the evolving nature of relationships and is manifested in the shows currently on air. All content will continue to reinforce the nayi soch, a new perspective on life and relationships. Uday Shankar, CEO, Star India Pvt Ltd, said,

“Nayi soch is basically fresh perspectives, which will now reflect in everything the channel will do, from the point of creating content to creating brand solutions for advertisers, to adding value to our distributors, stakeholders and employees.”


In an attempt to experiment with its viewing pattern, the channel will launch its big ticket show Master Chef India hosted by Akshay Kumar.
“No cookery show has occupied a prime time slot on Indian television till date and this can be looked at as a bold experiment from our end. We are launching it as a driver show of the channel”, added the CEO, STAR Plus.

Along with Master Chef India, the channel will also launch a fiction produced by Rajan Shahi’s Director’s Kut titled as Chaand Chhupa Baadal Mein.

Uday on the occasion of a new beginning said, “Rarely something is created which has such spectacular reach and an all-round effect on almost everything in the society. STAR Plus decided to go Hindi 10 years ago and became an iconic and successful channel.”

"Why Grow Up" Frooti

“Why Grow Up” was a campaign started by Parle Agro to give Frooti new look and new positioning. The campaign was started in 2009 and now when we look back, it seems that creative agency has done a wonderful job in creating this campaign.

Advocacy is the most powerful means of creating goodwill and thus creating stronger brand. In all these advertisements, company has used common people and they are seen playing around with large, non-symmetrical, funny mango.

This is a great strategy in which brand has given preference to common people over celebrities and stars. The new campaign gives a new, young, happy and funny look to brand. “Why Grow Up” campaign is conceptualized by creativeland .

This is a part of long term strategy of company, as per the news they want to take brand to new heights and associate it with young and aspirations of audience. The company has even incorporated the new designs in the packaging with a small change in logo and brighter color of tetra packs.

The company has gone aggressive with smaller packs of frooti and gave a heads on collision to other fruit juices and aerated drinks.  People have spent their lives growing with frooti and now when they are part of their new brand strategy .

The creator of ad has used candid cameras and captured the surprise impact of the participants who are playing a game and which in turn is made an ad. This is a very unique concept and highly appreciated by the audience. All people not only children but adults who still long for happiness in their lives love the advertisement.

Frooti is considered to be a cult brand and in some sense a category name also. Mango is considered to be king of fruits and brand company has done a great job in understanding the strengths of the company and revamping the identity of brand thus keeping its heritage intact.

Starbucks

On Tuesday, March 8, Starbucks marks its 40th year – and as part of the celebration, we’ll start rolling out the new logo we announced a few months back.

The first place you’ll probably see the new logo is on the cup of your favorite beverage. It could be a while before the signage in your neighborhood store is changed – it takes a while to update 16,500 stores!   

For communication professionals and design nerds like me, this is an exciting time. Watching the reaction to any new logo is fascinating, because people can hold such passionate attachments to these marks. The comments on our Facebook page and blog posts were decidedly mixed – some of you don’t like the new look at all, some of you think you’ll love it once you get used to it. (Honestly, that was pretty much the reaction we were expecting.)  The verdict from the design community has generally been more positive, and even the voice behind the hilarious (but fake) Gap Logo Twitter account lent support. 

For those of you who aren’t sold on the new mark, all I ask is this: give it time. As you start to see it out in the world, I hope you’ll start to appreciate the simplicity and elegance of the new design. I like the new mark because I feel that we’ve unleashed the Siren, a mythological figure who represents the romance and creativity that inspired the founders of Starbucks 40 years ago. I hope that unleashing that energy – that mojo – will keep us (and you) inspired for the next 40 years.

Courtesy: Starbucks official website